Adsense and International Drive Google’s Sales
Thursday, April 20th, 2006Google(GOOG) announced it’s 1st quarter results today, Proving that financial analysts just can’t predict the high speed world of the internet. The whopping $592 million profit came as a surprise to most, a good 59% higher than last quarter’s $372 million. The increase was attributed to higher sales in all of Google’s main activities.
42% of revenue came from international advertising. As Google continues to compete internationally, people around the world are likely to prefer Google’s years of innovation over their local portals.
41% of revenue came from webmasters using Adsense(Google’s ad delivery program). This program has consistantly beat out other ad networks by showing ads much more targeting to the sites they are displayed on. The future of Adsense looks bright as well. While every website, from billion dollar portals to individual blogs, in the U.S. seem to have Google’s ads on them, many international sites have not begun to use the program. Adsense also has targeted the content of websites well, but has not targeted visitors. In the future targeting visitors by displayed different ads by sex, age, geographic location, etc could provide much more relevant advertising.